Blogging for your business can be time-consuming, and it can often seem like there are other more important tasks to be completed, so blogging for your own company can get pushed to the bottom of the pile. However, creating quality, informative content is essential in this age for building a successful business as the higher you rank with Search Engine Optimization, the more traffic you will get visiting your site meaning more customers and more money for you. Your blog also your provides you with the space to show your customers and your potential customers that you are an expert in your industry and you know what you’re talking about.
So, to ensure the whole process a whole lot easier and quicker, here are a few helpful tips.
Make A Note Of Your Ideas
One of the biggest challenges most people face when they come to writing is thinking of what actually to write about. Inspiration can come from anywhere at any time, so it’s an excellent idea to have one place where you can store all your thoughts, so they are there for when you need to use them. Have a notebook on you at all times or use a notes app on your smartphone to capture your ideas as and when you think of them.
Write A Content Plan
It might seem that by creating a content plan you are giving yourself another job to do and something that will take even more time. However, knowing what you’re going to write and when will save you time in the long run. Your content plan should be almost like a calendar. It is where you will include all the different types of posts you are going to write and when you will publish each one. It is also wise to note your promotional strategy in your content plan for each post that you publish. You should also check any relevant, notable days of the year which you can use to inform your blogs or relate to.
Schedule Time To Write
Schedule some time for yourself to write the blogs and make sure you pick the times when you know you will feel most alert and at your most creative. Pick a time when you are likely to experience minimal distractions and make sure you stick to your schedule and make it a habit.
Back Up Your Work
Save yourself time and hassle and backup your blog. You can hire a professional to help you to do this. You must have a backup plan for your blog so that you don’t lose your data in case of any mishap. Take complete backups and make sure that they’re safe. You can use plugins or you can manually backup your blog’s data.
Aside from using the comments and social-sharing statistics to help judge how well your content is resonating with your audience, you may want to look at implementing more formal analytics. Google Analytics will give you a good idea of the kind of articles that your audience is enjoying or reading the most as your site’s analytics will show you who is visiting the site and which pages and blog posts are the most popular.
If you’re taking your blog to the next step and looking to make some money off it, then there are lots of tools for saving time on that too. For making money off ads on your site, you can save time with Google Ads automation, but most importantly, if you can save time on your writing process, you can allow more time for promoting your articles and your business.