Essential
$60 / year
1 website
57 Editor Pro widgets, Theme Builder, limited dynamic content and forms. No popup builder, custom code, or eCommerce features.
Elementor
Elementor is a WordPress page builder with a free plugin and paid Pro and One plans. The 2024 review on this URL used generic marketing copy and screenshot-era prices. This refresh uses the official USD figures published on 11 October 2026 and does not invent a lab score.
A sitewide claim that every product is tested is weaker than the record on the article. Collective bylines stay when the newsroom owns the page. We do not invent named testers to decorate schema.
Pricing
Check the official pricing page before you buy. The public ladder on 11 October 2026 was billed annually. The page also advertised a 30-day money-back guarantee. One and One Agency show a lower first-year total than the renewal rate.
Essential
$60 / year
1 website
57 Editor Pro widgets, Theme Builder, limited dynamic content and forms. No popup builder, custom code, or eCommerce features.
Advanced Solo
$84 / year
1 website
85 Editor Pro widgets plus popup builder, custom CSS, eCommerce features, and collaborative notes.
Advanced
$108 / year
3 websites
Same Advanced feature set as Solo, for three sites. This is the first multi-site Pro rung on the public page.
Expert
$204 / year
25 websites
Same Advanced feature set with 5,000 cloud templates. For freelancers who outgrew three sites.
One
$180 first year, renews at $228 / year
1 website
Pro feature set plus 25,000 monthly One credits for AI, image optimization, accessibility, cookie consent, email, and site management.
One Agency
$432 first year, renews at $540 / year
Unlimited websites
350,000 monthly One credits and a portfolio dashboard. First-year discount is not the renewal rate.
Capabilities
Drag-and-drop pages, basic widgets, and templates. Enough to learn the editor. Not Theme Builder, popups, or WooCommerce builder.
Essential is a one-site starter with gated forms and no eCommerce. Advanced Solo and above add popups, custom CSS, and store widgets. Site count is the main paid ladder.
Pro features plus a monthly credit pool for AI, image optimization, accessibility, cookie consent, email, and site management. Credits do not roll over on the official FAQ.
Who should buy it
Buy Elementor when you want its widget, template, and WooCommerce builder ecosystem and will actually use Theme Builder or popups. Stay on the free plugin or Gutenberg if you only need simple pages. Look at Oxygen’s current 6.x product when you want a visual builder that is not Elementor. Do not treat this page as a merge of those products.
Essential is the wrong plan if you need store widgets or popups. One is the wrong plan if you only wanted Theme Builder and will not use the credit-based extras. Recheck renewal on One and One Agency; the first-year total is not the ongoing price.
FAQ
Yes. The free WordPress.org plugin can build pages. Theme Builder, popup builder, custom CSS, WooCommerce builder, and most Pro widgets sit on paid plans. A free install and a Pro or One stack are different products.
The official pricing page listed Essential at $60, Advanced Solo at $84, Advanced at $108, and Expert at $204, all billed annually. One was $180 the first year and $228 at renewal. One Agency was $432 the first year and $540 at renewal. Taxes and promotions can change checkout.
No. The official page listed popup builder, custom code and CSS, eCommerce features, and collaborative notes as not included on Essential. Advanced Solo is the first one-site plan that includes those.
Not for this refresh. The older review language that implied every product was tested for hours is withdrawn. This page uses the current public plans and documented feature gates. Choose Gutenberg when you want the native editor, Oxygen when you want a visual builder outside Elementor’s model, and Elementor when you want its widget and template ecosystem.
The official pricing FAQ treats One as a builder and optimization toolkit, not a host. You still need WordPress hosting. See the hosting guide for that decision.
Oxygen Builder review
The current general-purpose visual-builder alternative, not a merge of branded URLs.
OceanWP review
A free theme often paired with a page builder. The theme and the builder are separate products.
WordPress hosting guide
Builder weight only matters after the host can serve PHP and static files.
How to start a WordPress blog
Beginners can launch without buying a page builder on day one.
Disclosure: some outbound Elementor links may be affiliate links. A commission cannot buy this verdict or a comparative score. Pricing and feature gates should be rechecked on the vendor site; promotions and taxes vary by region.