You can’t expect overnight results when it comes to getting more followers on Instagram. However, if you consistently apply yourself and are willing to put in a little bit of time, you can transform your Instagram account into one of your company’s most powerful marketing tools.
If you are serious about getting more Instagram followers, these five suggestions should help you get great results. Check it out below:
1. Familiarize Yourself With Popular Hashtags In Your Industry
One thing that is really exciting about the way that Instagram is set up is that it enables communities to grow around various topics naturally.
Based on my own experience, it is possible to connect with new people with shared interests through the Instagram platform. It doesn’t take much to form new relationships. Usually, I find an account that I am interested in and follow it. A lot of times, they will follow me back. Before long, we are both viewing and commenting on each other’s work, which helps us build a connection.
If you are ready to start building your own community, spend some time checking out hashtags that are closely related to your industry. Focus on making connections with other users who have similar interests.
You should also follow popular accounts in your industry. This includes influencers and businesses that are closely related to your own. If you want, you can even follow people who are following companies or accounts that are similar to your own. Don’t forget to also follow people who fit into the demographic that you are targeting.
In many cases, the people that you follow will return the favor by following your account, as well. If you take the time to engage with their content, they most likely will do the same with yours.
2. Add High-Quality Content To Your Account Regularly
Gone are the days when you needed professional-quality equipment to take amazing photos. Today, as long as you have a smartphone, you can take stunning pictures that you can share with others.
It is important to remember, however, that you still need to put in a little bit of effort. Ultimately, your goal should be to create professional photos that grab the attention of your followers.
A little bit of editing can help your photos look their best. Just be sure not to go overboard. In most cases, simple changes such as slightly adjusting the contrast are more than enough to help your photos stand out.
Consistently posting great content will help set your account apart from others in your industry.
3. Earn Your Followers – Don’t Buy Them
If there is one thing that you should take away from this article, it is that building a successful Instagram account takes time and effort.
There are no shortcuts. Don’t fall into the trap of thinking that you can buy thousands of followers and instantly succeed. In most cases, the followers that you purchase either aren’t real people or they aren’t interested in your content, meaning that they won’t benefit your business in any way.
Buying followers is just about numbers – not about engagement. Followers that you purchase aren’t going to engage with your content or share it with people that they know. In most cases, this is because they aren’t actually real people. If you are only followed by fake accounts, your odds of getting new customers are extremely slim.
Most real users are leery of accounts that have a ton of followers but no engagement. If they suspect that you are buying followers, it can reflect negatively on your brand.
Inbound marketing is all about connecting with people who want or need the services or products that you offer.
Meeting these people is easy as long as you follow the right steps. In this case, that means following relevant accounts and interacting with their content. Even though it will take time, this is a surefire way to grow your account.
4. Create A Giveaway With Another Instagram User
Most people love the idea of winning contests. Try to find another Instagram user in your industry that posts compelling content and has a good-sized following. Together, you can both grow your account through the use of a contest. To enter, have people follow each of your accounts.
This technique allows you to share your followers with each other, allowing both of your accounts to grow.
5. Don’t Be Afraid Of Self-Promotion
Most of your current customers won’t know that you have an Instagram account if you don’t tell them. That is why you should always include your account on your website and on any of your promotional materials.
You probably already do this with your Facebook account. Adding your Instagram account to these materials is equally as important. It is one of the most popular social networks, particularly with young people. The level of engagement on the platform is also extremely high, making it an excellent way to market your business.