When launching an eCommerce site, having a user-friendly software can make a difference in success. For those who are technically challenged, spending hours trying to find certain settings or figuring out how to change the look of the site means lost time that could have generated sales. Robust and functional eCommerce software doesn’t have to be difficult to be efficient. Many developers have targeted solutions for the novice website user, but allow increased modification by more advanced builders. This allows for any skill level to benefit from operating an eCommerce website.

Five-Functions eCommerce Sites Should Employ

1. Inventory Controls That Are Self Explanatory

When adding items to be sold on the eCommerce website or eCommerce blog, you shouldn’t have to think too much as to what setting controls what. Most eCommerce solutions incorporate plain-language ideals. The details of the product you are selling can be entered into the software without fear that some coding or number wasn’t put in correctly, causing the site to crash. Each section of information should be labeled exactly what it refers to. Product Descriptions, Price, Title, and others are easy to understand.

2. Logos, Images, and Color Schemes With Ease

Customization is part of any website. Some of these settings and features can be as easy as uploading an image, and the system will do the rest. Many eCommerce software solutions will re-size the image for you to create a more organized look. Most eCommerce solutions, eCommerce plugins will have a few default color themes you can choose from. Hiring a website designer could help create your perfect look, but some settings can be easily changed from within the control panel of the solution.

3. Plug-ins Galore to Fine Tune Your Store

The basic install of an eCommerce solution will provide you with several plug-ins and tools to get you started. However, to increase functionality tailored to your needs, plugins can be added to an individual requirement. Shipping estimates, coupons, gift cards, promotional codes, and more are easily installed into your eCommerce solution as you need them. They can also be removed with ease at any time if you so choose. The possibilities for customization of your eCommerce solution can easily help you make a unique look and feel.

4. Variable Payment Methods to Entice Buyers

With online shopping, there is a wide variety of payment solutions available. As a standard setting, most eCommerce software will have COD, check, and money orders as part of the payment process. These are not mandatory, and you can disable them as you see fit. However, there is a slew of digital payment processing solutions that are popular amongst online shoppers and plug-ins for your software could attract many spending by users of the digital payment solutions.

5. SEO Ready for Maximum Exposure in Search Engines

As competition could be substantial, having search engine optimization methods in place could keep you ahead of the game. An eCommerce solution should have assistance for optimizing with keywords, tags, and metadata information to help search engines crawl your website and increase your page rank. Having SEO tools built into eCommerce software improves the chance that someone will see your site during a search for your specific products. More attention to your site means more potential profits in the future.

The bells-and-whistles that come with many solutions are fun to imagine, but it shouldn’t take away from productivity or efficiency. Some of the most successful eCommerce websites utilize a plain and basic format to sell goods. The site doesn’t need to be too flashy to drive sales. The functionality of eCommerce software will always trump a site that is loaded with tools but performs poorly.

Other Useful Resources


In case you only want to use WordPress for your eCommerce website, there are lots of reasons: read “Why to choose WordPress as an E-Commerce platform“. There are excellent eCommerce Themes and WordPress Plugins for shopping cart and Best WordPress Ecommerce Themes & Shopping Cart plugin.

 

Noor Mustafa Raza

Noor Mustafa Raza

I am a WordPress Developer and Designer, author @WPArena. I am providing Free WordPress consultation and can help you to install WordPress in a secure way to small businesses and bloggers.

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