One of the greatest strength of WordPress lies in how easy it is to modify and extend. WordPress is an open source, its functionality is nearly limitless as well. WordPress developers creating hundreds of plugins to extend its capabilities. WP e-Commerce is a free WordPress Shopping Cart Plugin that lets customers buy your products, services and digital downloads online. PHPurchase is a paid plugin, it seems to be of better quality than the free versions as well as slightly easier to use. It has the more features as compare to the free one. Even there are WordPress Themes with eCommerce features, you can find theme on the following links:
About the WP e-Commerce plugin
WP e-Commerce Plugin is created by the New Zealand-based company: Instinct. I found this plugin can be easily integrate e-commerce capabilities into any WordPress theme. WP e-Commerce is the most tried-and-true way to build an online store with WordPress. It’s an ideal solution for selling physical goods, services, and digital products online.
Site and business possibilities
Whatever you can imagine to run online store, this plugin is fulfil your dreams, let’s see in the follwing showcase how WordPress Developers and designers are using WP e-Commerce plugin to run online business for their clients and to sell own creative work.
Icon Dock is a great showcase of wp-e-commerce and the DropShop gold module.
PedalPlay sell classic style metal pedal cars and ride-on toys using WP e-Commerce.
Chippi and Chilli
With an aim to keep you happy through an ever growing range of fabulous products, Chippi & Chilli will travel to the ends of the earth to fulfil your needs.
Photo, music, video, web-dev
Personal site of Sergei Bolser.
Innovate Electrical Supplies
Innovate Electrical Supplies Ltd supplies a wide range of electrical products, specialising in tools, lighting and data.
BoutikBoutik.com – hard to find t-shirts
BoutikBoutik.com offers you the best t-shirts. We carry hard to find brands and always concentrate on maximum customer satisfaction.
City Surf Shops online store
Company website with an included shop for web design templates and postcards.
Digitalpig the home of digital Photography and Artwork
panyizsuzsi – blod.color.glass
Handmade fused glass jewelry by panyizsuzsi, a European gass artist
Artists For Hope
Artists for Hope has been selling donated art to help support a rescue center in Haiti since 2008.
Ski rent & shop: book online.
Paper Whistle is an art shop and blog about art and design.
Guided photography workshops and tours in the Scottish Highlands, built on WP E-Commerce.
Beautiful functional stationery has never been more accessible! Our own Made in Australia range now available. Buy online, we ship worldwide!
AFCEA – Quantico-Potomac
The Armed Forces Communications and Electronic Association is an international forum for military and industry in the telecommunications field. This site has integrated WP Shopping Cart for event registrations and payments.
Chef C- Celebrating the Nourishing Life
Healthy recipes and “Green Living” blog by award winning Chef C.
Charlotte Roller Girls
Flat-Track Roller Derby promotional, fan and press website for the Charlotte Roller Girls.
Inner Peaks Climbing Center
Inner Peaks Climbing Center is the largest, state-of-the-art, full service indoor climbing gym in the Charlotte area. We have been in operation since July, 1998.
Mad Monkey Web
Web and Interactive Media Design.
Alternative Surf Shop
Alternative Surf Shop aims to provide a channel for alternative brands to reach consumers via the web.
The Uppercrust Cafe
We converted wp-ecommerce to be an online food ordering system! Awesome!
Spotlight Car torch
We’ve sold loads of spotlights thru wp-ecommerce – it rocks!
Wil Mulders is an award winning European chef based in Hawke’s Bay. He shaped his unique cooking style in restaurants throughout Europe – from the Mediterranean coast to a exclusive castle in the Belgian Ardennes.
Tom Wallace Cycles
Tom Wallace Cycles, a Brisbane based bike shop.
Choux Bijoux Cailloux
Devoted mainly to necklaces, the creations are unique pieces made from quality materials … glass beads, metal or ceramic, for exclusive jewelry with warm colors and bright.
Deirdre Cartwright is a Jazz guitarist and composer. Buy and download MP3s using WP e-Commerce.
Sonic Cycles is a Brisbane, Springwood based cycle shop.
Le Comptoir des Savonniers
Beautiful soaps E-commerce website made with wp-ecommerce
G&G Verlagsgesellschaft mbH
Site Austrian Publishing Company
Book your Buenos Aires tango show online. Better prices, less hassle.
MindGarden by Angela Rook
JEWELLERY • ACCESSORIES • GIFTS • BRIDAL • FINE ART • JOURNALS all original & handmade by Angela Rook Check out how I customized WP E-Commerce and Grid Layout to integrate seamlessly with my theme!
Gaiacom Wireless Networks
Gaiacom Ltd designs, sells and hires energy efficient information technology communications installations equipment. The mission is to facilitate always on everywhere information flows to foster business efficiency and interpersonal communications.
Headstones for Pets shop
Headstones for Pets – Creating memorials for your loved ones.
Here’s a unique store. Notice once again that it’s easy to create an assortment of products right on the main page of the site.
Seek & Destroy – Designer Clothing – Tees, Tshirts, T shirts
With WP e-Commerce, it’s easy to create a front page of Cloth store that displays a gallery of products.
Pet Portraits – Custom pet paintings by Portrait Artist Leanne Wildermuth
WP e-Commerce makes it easy to create listings of photographic products, complete with sample images.
WP e-Commerce feature overview
On the above list you have seen the WP e-Commerce plugin in action, let’s take a quick look at some of the overall features.
Setting up the development environment
Always try to set up WordPress on localhost as it speed up the process of development. If you are on windows or Linux you can use xampp. For mac lovers can use mamp. Follow these short and easy tutorials on how to setup local host on your own computer.
Moreover I am using jQ, an awesome free theme for WordPress.
Installing the plugin
Install WP e-Commerce from official plugins repository or from its official website. Activate the plugin and you can see after activation, Products along with other tabs below the comments tab. We will start from settings and then we will create some products to finally set up our demo store.
Settings WP e-Commerce>General
On Dashboard, there appear Store tab under Setting. Click on Store, There you can set location, target markets and currency in which you will sell products. There is an additional tax option which will be applied on the top of your product price.
Settings WP e-Commerce>Presentation
The presentation tab is the front of your store. Instinct, the company behind WP e-Commerce also offers a gold cart premium plugin with more options.
You can change setting for Product Page Settings, Shopping Cart Settings, Product Category Settings,Thumbnail Settings, Pagination settings, and Comment Settings with IntenseDebate Comments plugin.
Settings WP e-Commerce>Admin
Under Admin panel you can set how much time a user can download a specific file. You can also lock downloads to that specific ip from which orders has been placed. You can customized the default email addresses. The purchase receipt is the message e-mailed to users after purchasing products from your shop.
Track and Trace settings:
The Tracking Subject, is the subject for The Tracking Message email. The Tracking Message is the message e-mailed to users when you click ‘Email buyer’ on the sales log. This option is only available for purchases with the status of ‘Job Dispatched’. Tags you can use in the email message section are %trackid% and %shop_name%
Settings WP e-Commerce>Shipping
To enable shipping in WP e-Commerce you must select which shipping methods you want to enable on your site, along with different shipping schemes like flat rate and weight rate that will automatically calculate the shipping charges and will add these charges on top of your product price. WP e-Commerce has built in support for ShipWire which is an order fulfillment company for online vendors.
If you want to use fixed-price shipping options like “Pickup – $0, Overnight – $10, Same day – $20, etc.” you can download a WordPress plugin from plugins directory for Simple shipping. It will appear in the list as “Fixed rate”.
Organization and layout
WP e-Commerce has a number of features to assist with organizing and displaying of your merchandise. These include:
Easy integration with all WordPress themes
WP e-Commerce assumes your WordPress theme has a page.php, or a single.php or an index.php like any good WordPress theme should have.
Due to some limitations to the Custom Post Type system implemented by WordPress (for more information on this please read here) WP e-Commerce has an interesting job when rendering Products Pages. Infact most WP e-Commerce pages use two templates. One for the overall look of the site (The arrangements for Header, Sidebar, Content, Footer) and another for The Content section. You can find detail on WP e-Commerce Templates.
Other themes should work as well. If you have any doubt, just try it yourself.
Products and merchandising
WP e-Commerce platform provide the best solution to manage and add inventory, which give you full control over your product catalog. You can add a new product directly from the WordPress dashboard, adding any descriptive elements with a rich text editor.
WordPress Widgets (WPW)  provide a simple way to arrange the various elements of your sidebar content (known as “widgets”) without having to change any code – Detail.
You can set product attributes for a single product. For instance, a electric store owner might create one variation for product size (small, medium, large, XL, and XXL) and another variation for color (red, green, navy, and black). The product variation for product size is seen in the following screenshot:
Configuring your Payment Gateway
Activate the payment gateways that you want to make available to your customers by selecting them below option.
- Google Checkout
- PayPal Express Checkout 2.0
- PayPal Payments Standard 2.0
- PayPal Pro 2.0
- Test Gateway
The plugin not only keeps track of what items the customer wants to buy, but also calculates additional shipping and handling costs that you specify. Once you start making sales, the plugin maintains a purchase log for you. All transactions are logged on a month-by-month basis. Additionally, you can download a full report as a Comma-Seperated Values (CSV) file for further analysis or financial administration. Detail: Payment Gateways we support / General Information.
A shortcode is a WordPress-specific code that lets you do nifty things with very little effort. Shortcodes can embed files or create objects that would normally require lots of complicated, ugly code in just one line. Shortcode = shortcut.
The WP e-Commerce plugin enhance the power and flexibility of WordPress, and seamlessly integrates a Shopping Cart into it. Anyone with an existing WordPress installation can quickly add the ability to sell goods and services.