• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WPArena

WPArena

WPArena is a premium online resource site of WordPress and is focused on providing excellent WordPress Tutorials, Guides, Tips, and Collections.

  • News
    • Opinion
  • Tutorials
  • Reviews
    • Themes
    • Plugins
  • Comparisons
  • Collections
    • Education Themes
    • Genesis Child Themes
    • Best Responsive Themes
    • Medical WordPress Themes
    • Finance & Business Themes
    • Crowdfunding Themes
  • Resources
    • Inspiration
  • Services
WPArena » SEO
SEO

7 Ways SEO Helps You Grow Your Blog Audience

Avatar of Editorial Staff Editorial Staff Updated: February 22, 2020

Ways SEO helps to grow your blog
FacebookTweetPinLinkedInEmailPrint

Upon starting your business, you knew how important a website would be to establishing an online presence. You also knew a blog was a great way to continually provide fresh content to gain traction with search engines. What you may or may not have known was how crucial a role search engine optimization (SEO) plays in directing organic traffic to a website.

SEO practices have changed a lot over the years, and the best you can do is try to stay abreast of best practices for any given point in time and pay attention to evolving tactics. What follows below are seven ways SEO helps you grow your blog audience.

 

Learn SEO Basics with a Good Plugin

Installing a reputable SEO plugin does not guarantee blog posts will rank high in search engines, but such plugins can teach users a great deal about how to apply SEO to blog posts. The various parts of such plugins remind users of the importance of applying keywords to different parts of a post. Over time, the required elements become ingrained in you as a writer. Using such a plugin is also a great reminder that images and the ALT tag given to them can assist in good SEO practices as well in helping those images show up in search results.

Research Relevant Keywords

Pick post topics by taking the time to investigate how well various search terms perform in searches. There’s little point in writing a post on a topic practically nobody is going to be looking for. A tool such as Google’s Adwords Keyword Planner can prove indispensable for this task. Once the main topic and its keywords are decided upon, investigate other rankable terms. As possible topics come to you, considering keeping a running list or editorial calendar so you can conduct keyword searches as you have the time.

Craft User-Friendly Titles and URLs

Writers will often work on a piece for a magazine article and title it after the fact, letting the content dictate the title. In the many ways SEO helps you grow your blog audience, you’ll save yourself a lot of time, energy, and frustration, by coming up with a solid title before typing a post. Also ensure you are using a URL structure that makes users want to click your link, rather than a default permalink setting that may contain lots of numbers and symbols. Think pretty permalinks and you’ll be on the right track.

Write In-Depth Content

Longer posts tend to ensure the existence of more helpful and relevant content, and longer content provides the chance for using keywords more often. However, make sure the placement of these keywords reads as naturally as possible as the days of stuffing posts with keywords is a tactic search engine wised up to long ago. Simply put, longer posts give you a chance to truly shine, and SEO favors writing that sounds natural.

Utilize Subheadings and White Space

Subheadings should primarily be used to guide your reader through a piece. Nothing is worse than huge chunks of seemingly disorganized text. When appropriate, use keywords in subheadings as well. Be mindful of paragraph length, both on a monitor and for smaller mobile screens as well. While SEO is important, never forget human factors as well and provide enough white space to make reading the text as enjoyable as possible.

Make Meta-Descriptions Compelling

While it’s great to place relevant keywords in the meta-description box for a blog post, it’s even more important to write the text that compels the reader to want to click through and read the rest of the post. Potential readers should be able to understand what the post is about and gain of sense of the types of questions the post will help them answer upon reading.

Build Backlinks

Backlinks are incoming links to a web page from other web pages. Building link juice helps with building a post’s ranking and building domain authority. There may be times when you want this juice cut off, so blog comments can be given a no-follow status is desired. Implement internal links as well to other posts on your site, and pay attention to writing anchor text for each link that flows naturally from the surrounding text.

Keeping up with SEO practices and applying them consistently can be daunting, but it does get easier with time. However, time tends to be of the essence. If your budget permits, hiring a professional to assist with your SEO needs can be well worth the investment. As you learn more about SEO it’s important to go back and tweak old posts from time to time as well.

What else would you add to this list of ways SEO helps you grow your blog audience?

This post was orginally published on: April 19, 2018 and was updated on: February 22, 2020.

Related Tags: Search Engine Optimization SEO Tips

FacebookTweetPinLinkedInEmailPrint

Related Stories

  • 9 Steps that will Massively Boost Organic Visits to Your WP Blog

    9 Steps that will Massively Boost Organic Visits to Your WP Blog

  • WordPress SEO Tutorial: SEO Process for WordPress

    WordPress SEO Tutorial: SEO Process for WordPress

  • WordPress SEO Tutorial: What is SEO? Things to Know Before Making SEO

    WordPress SEO Tutorial: What is SEO? Things to Know Before Making SEO

Avatar of Editorial Staff

Editorial Staff

Editorial Staff at WPArena is a team of WordPress experts led by Jazib Zaman. Page maintained by Jazib Zaman.

Reader Interactions

Join the Discussion
  1. Avatar of Nidhi AgrawalNidhi Agrawal says

    April 20, 2018

    Great insight.
    I would like to add, we can use images from creative commons or if we are using original, we can label it for reuse, so that it gets greater visibility.

    Reply

Share Your Thoughts Cancel reply

Before submitting your comment, we kindly ask that you read our comment policy. Your email address will remain confidential and will not be published or shared anywhere. If you subscribe, you will receive notifications regarding new comments.

Primary Sidebar

WordPress SEO Plugins Don’t Help You Rank High

Why WordPress SEO Plugins Don’t Help You Rank High

lawyer base theme

20 Best WordPress Themes For Lawyers (Updated List)

Recent Topics

  • Official Windows 7 Wallpapers
  • How to secure your WordPress images and content from Theft
  • Top 20 Web Designing Companies in the World
  • WP Rocket Review: Is It the Perfect Solution for WordPress Caching?
  • The Complete WordPress Security Guide 2023 – Step by Step

Footer

Top

  • Services
  • Our Themes
  • Facebook
  • Twitter
  • Linkedin

Reviews

  • Beaver Builder Review
  • Beaver Themer Review
  • WP User Frontend Pro
  • Ninja Forms Review
  • MemberPress Review

More Reviews »

Resources

  • Best WordPress Plugins
  • WordPress Permalinks Structure
  • Email Management System
  • Envato Free Files
  • Advertise
  • Write for us
  • Disclosure
  • Terms
  • Privacy
  • Contact

Copyright © 2023 · All Rights Reserved · WPArena is a Project of TechAbout LLC.
We are not affiliated with Automattic or WordPress.

  • Advertise
  • Write for us
  • Disclosure
  • Terms
  • Privacy
  • Contact
Share this ArticleLike this article? Email it to a friend!

Email sent!