If you run an automobile dealership, one of your most effective tools for reaching the people that matter to your business is a website. On your website, you can upload pictures and details of the cars you have in stock, laud their features and offer insights, advice, vehicle financing, and many other benefits to your visitors.
These days, creating the perfect website for your automobile dealership is very easy, particularly if you make use of the highly effective and world-famous WordPress content management system. WordPress makes it easy to create virtually any type of website, from simple car blogs to complex online automobile showrooms.
To get the best of your automobile dealership website, here are some of the plugins you need to install on your WordPress website.
1. Yoast SEO Plugin
In order to achieve maximum visibility in search engines, your SEO game has to be top-notch. Unfortunately, most car dealers are too busy to wrap their heads around the SEO aspect of running a business online. This is where Yoast SEO plugin comes in.
Yoast SEO plugin makes it easy to optimise any kind of website, even an online automobile dealership. It is pretty straightforward and easy to learn so that you don’t need SEO experience or technical expertise to put your site out there.
However, if you one of those business owners that prefer everything to be handled by professionals, then hiring a digital marketing agency, preferably specializing in automotive, will be your best choice. But if you want a fully hands-on experience, you can start by trying out the free version of Yoast SEO for WordPress.
2. UpdraftPlus
If your automotive website is hosted with a reliable web hosting provider, backups will likely be a part of their hosting package, but it never hurts to have your own backup plan, just in case.
After doing your best to achieve online visibility, it wouldn’t do for visitors to arrive at your site only to find a ‘site not found’ report, a situation that can occur for a variety of reasons. Unfortunately, you will not be able to restore your site if your hosting provider’s servers are down also.
Updraft Plus provides a great backup alternative to complement that of your hosting provider. With this plugin, you can have your very own backup file in a remote or local location of your choosing. You can choose to save your backup files on Google Drive, Dropbox, or even the local drive of your computer.
So when that site-breaking damage occurs, you can easily and quickly restore your site from the most recent backup. This plugin also makes it easy to migrate between web hosts.
3. W3 Total Cache
Everyone knows that site load speed is an important factor in user experience. In fact, studies have shown that if your website takes more than a few seconds to load, your visitor may go away. Slow page load speed is one of the most common causes of high bounce rate, and as a car dealer, you don’t want potential customers to leave your business for the competition.
W3 Total Cache speeds up the load speed of your site considerably so that visitors don’t have to wait for your server to go and fetch the content they need, rather the plugin immediately gives them a cached version of the page they requested.
This is a useful plugin to have in the highly competitive world of auto dealership, so install it on your WordPress website and see how it helps your speed and SEO.
4. WordFence
It should come as no surprise that small and medium websites are increasingly becoming the target of cyberattacks, and with WordPress powering more than 50% of the websites on the internet, it follows that it would attract its own share of bad guys.
When these bad guys take over your website, your business is at risk. They can through your website get access to the personal details of your customers, causing untold damage, but not when you are well protected.
WordFence is like one of those smart and highly trained doormen you find inexpensive apartment buildings. They will never let a doggy person in and will alert residents when something wrong is happening in the building. This is the same thing WordFence does. WordFence protects your site from unauthorised intrusions and alerts you when something goes wrong on your site.
Pretty cool, eh?
5. JetPack for WordPress
Have you ever seen a Swiss Army Knife? If you have, then you have a pretty good idea what Jetpack is.
Jetpack is the Swiss army knife of WordPress. It contains a list of highly features that will make your car dealership site a very effective online tool. One of these essential features is built-in CDN. This feature makes your site load faster, as images are stored on CDN servers and accessed from nodes closest to the destination of your visitor.
Jetpack is one of the plugins every WordPress website owner must-have.