With the number of online users increasing daily, most businesses now know that digital marketing is the most potent marketing scheme in the world today. Reports show that most business owners resort to search marketing, email marketing, and social media marketing to increase brand reach and sales.
Out of digital marketing platforms, mobile marketing is the most popular. Statistics show that over 54% of Kiwis own a smartphone, and nearly 70% access the internet daily through mobile devices. Besides that, almost 70% of searches in New Zealand are related to product information and inquiries. This shows the need to optimize your content and website for mobile to increase your reach with SEO in NZ, for example.
Most digital marketers opt for SEO/SEM, as it has been proven to be a strategy for higher conversion and ROI.
Search Engine Optimization (SEO) refers to all website or content-development activities targeted at increasing site traffic and improving visibility on search engines. With organic search beating social media by 300%, any smart website owner would optimize content and website for search engines.
Search Engine Marketing (SEM) or search marketing refers to all online marketing activities that involve search engines. This covers both on-site and off-site SEO, paid advertising (Pay per click (PPC) and cost per impression methods), and earned media (search). Digital marketers use search marketing to reach prospective clients via platforms.
Let’s consider the benefits of SEO/SEM marketing:
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- Organic searches account for over 94% of total web traffic
- SEO has been proven to be very effective in over 80% of marketing campaigns
- 75% of Search users do not go past the first page
- The conversion rate of top search pages is mind blowing
- SEO is not paid advertising
- SEO is an inbound strategy that targets quality traffic
Organic searches account for over 94% of total web traffic
With web search beating social media by over 300%, it’s the most robust digital marketing platform. Google is the most visited websites in all independent reviews, beating other popular platforms like YouTube and Facebook. Other search engines like Baidu and Yahoo, while sharing 20% of overall search traffic, make it to the top ten in the list of most visited sites.
SEO has been proven to be very effective in over 80% of marketing campaigns
Nearly 82% of marketers admitted that SEO was effective in a survey. Did you know the average ROI on Google’s paid advertising is $2 for every $1 spent? A Hubspot survey shows that organic SEO is 5.66 times better than paid search advertising. Now imagine the revenue that will yield when maximized.
75% of Search users do not go past the first page
This is all the more reason you should consider SEO very important. Over 70% of search users do not go past the first page of search results? Good SEO guarantees your page stays at the top of search engine result pages (SERPs), increasing conversion and sales.
The conversion rate of top search pages is mind blowing
The average conversion rate of landing pages is 2.35%. First page sites, however, have an average conversion rate of 5.35%. Top-ranked result pages (rank 1) can get up to 20% conversion.
SEO is not paid advertising
This is perhaps why most SMEs use Search Engine Optimization in nearly all marketing campaigns. If you are experienced in SEO, you do not have to pay to enjoy its great benefits. If you are new in the digital marketing world, hire an SEO/SEM specialist. To reduce costs and maximize ROI, hire the services of an SEO company that promises a more natural way of using SEO to generate great website performance.
SEO is an inbound strategy that targets quality traffic
Unlike paid advertising, SEO does not make users feel uncomfortable. It waits patiently for them to make a query, and then offers them excellent service that keeps them coming back for more. 28% of searches have resulted in a purchase with more than half of the users visiting a nearby store after a search, according to Google.