Building a new business isn’t something to take lightly. It takes a lot of time and effort, not to mention a clear business plan. But what does it take to build a solid online business? Below, we’ll discuss some of our tips for building a strong foundation for a new online business.
Build a Solid Website
Perhaps this goes without saying, but you can’t build a strong online business without first building a good website. Your website will communicate what your brand is all about, and it’ll be the main way that clients and customers interact with your business. Your website should have a simple and attractive design, and not be overloaded with words, images, or ads, especially on the homepage. The key is balance.
Additionally, you’ll want to make sure that your website is easy to navigate and includes all of the major information that a newcomer or loyal customer would need. An “About” and “Contact” section are vital, as are pages clearly describing your products and services. A blog and FAQ section are also great ideas because they invite customers to engage with your website for a longer period and allow them to look for answers on your site before contacting anyone.
As for the mechanics of building a website, WordPress is a great tool for new entrepreneurs to use because it’s easy to set up and maintain. All of the hard work is taken care of for you, so you can focus more on your business and less on tech issues.
Important Skills to Develop
There are many life lessons that you can learn from strategy games that will aid you far beyond the table — like when you’re starting a new business. Two of the most important takeaways to apply to include understanding risk and learning discipline. When you’re starting a new business, some risk is unavoidable. But in order to make smarter business decisions, you need to be able to take calculated risks. This is the key to growth, and it won’t happen unless you make the right moves.
As for discipline, you need to be focused each day on small goals that will help you to achieve your end goal. You need to be disciplined about this through all the setbacks, rejections, and failures (because they will happen). This doesn’t mean you shouldn’t take some time to regroup or de-stress after a major setback, but don’t take too much time away from focusing on your end goal, or you’ll lose momentum.
Other skills entrepreneurs should focus on are networking, time management, and financial management. In addition to taking calculated risks and being disciplined, these will be the other skills that you need to develop in order to build a strong online business.
Brand Identity and Reputation
From the start, you should have a clear and developed brand identity, and your brand identity should be consistent across platforms — i.e., your website, social media, email marketing, and so on. This includes having a strong brand name, logo, and voice. You not only want customers and clients to remember you, but you want them to have a clear idea of who you are from the start. Plus, strong brand identity will help to establish you as a trustworthy brand — you’ll immediately look as if you know what you’re talking about.
In relation to this, your brand’s reputation is also key, and this should be a priority from the beginning. Here it’s all about quality control in your products, services, and overall web presence. You are responsible for what you create and sell, how your business interacts with the world, your own behavior (since it’s tied to your brand), and the behavior of any employees you choose to hire.
Quality customer service is also a huge factor in brand reputation. It’s pretty simple: Happy customers and clients are loyal to a brand, and unhappy ones go somewhere else. Make sure that all customer complaints and issues are addressed in an appropriate and timely manner across platforms. As a bonus to retention, satisfied customers and clients will definitely recommend you to others, helping to grow your brand reputation further.