A clunky website is a liability for your conversion rate. Implement these web design tips into your site and watch your conversion rate skyrocket!
38% of people will stop engaging with a badly designed website. With numbers like that, you want to ensure your design is pulling its weight. Web design tips are a great way to boost engagement and your conversion rate, but which ones should you focus on?
Here are 5 of the best web design tricks to help you keep and convert users.
1. Less Is More
It can be tempting to cram as much information as possible into your website but when it comes to conversions, less really is more.
Rather than inundate your audience with too much information, try simplifying your design. Make sure each page of your site has a single, clear call to action. Choose a simple color palette and stick to it. Keep your sentences short and your paragraphs well-spaced.
When in doubt, opt to keep things simple. Your audience (and your conversions) will thank you.
2. Build Trust
Bear Newman from Bear Fox Marketing says that because most leads aren’t ready to buy, it is more important to focus on building trust with them rather than trying to force them into buying before they’re ready. This can mean a few things for your web design.
Rather than push your sales pitch on your homepage, opt for calls to action that prioritize engagement. Encouraging people to sign up to a mailing list is a good option. Directing people to more information on your product or service is also ideal.
It’s essential that your sales funnel be just that: a funnel. Building trust in your audience is one of the best ways to boost your conversions.
3. Speed It Up
Google takes page speed into account when ranking websites and they’re not the only ones. Today’s web users are notoriously impatient. If your site runs slowly on any platform, your conversions are going to suffer.
To ensure your design is optimized for speed, you should do a page speed audit of your site. Ensure all your images are optimized and clean up your code. When in doubt, check your page speed rank and make the necessary adjustments.
4. Make It Responsive
In today’s multiplatform world, users are accessing your website from a multitude of different devices. It’s essential that you make sure it looks its best no matter how it’s viewed.
The gold standard for ensuring your design looks good on mobile, desktop, or tablet is responsive design. This means your website layout adjusts depending on the size of the screen.
5. Use Authentic Imagery
Gone are the days of sanitized stock photography. Today’s user is incredibly savvy to the use of inauthentic imagery so it’s essential that your design keeps pace.
Your website imagery should tie directly into your brand. If you have a brick and mortar location, then investing in a photoshoot of the space for use in your design will go a long way to boosting engagement and conversions.
Apply These Web Design Tips
Savvy use of web design tips will go a long way to boosting your conversion rate. Now you’re well equipped to design a successful website.
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