According to BreexyHill Marketing, 81% of people conduct some sort of online search before they make a large purchase. This means brands must be visible if they are to attract such buyers. Businesses have, therefore, learned the importance of SEO to improve the search engine ranking of their websites.
But is that enough in such a competitive environment? How does a business outsell competitors and provide the exact solution potential buyers are searching for? The answer lies in the use of proxies for SEO activities.
SEO proxies help brands conduct efficient online activities. They help to gather useful information from websites without the worry of being identified. Before we look at how SEO proxies to help in efficient monitoring, let us first understand SEO and how it works.
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What is SEO and How Does It Work?
As most of you may know, SEO stands for search engine optimization. This is the process of optimizing a website to improve traffic from search engine results. It involves making website design and content changes to attract search engines.
By making these changes, search engines rank your website high and display it at the top of the Search Engine Results Page (SERP). This plays an important part in attracting organic traffic to your website.
Online marketing is a competitive industry, it is difficult to stay ahead and get high ranking without the use of SEO tools. SEO tools are web-based or desktop programs that help to optimize websites for search engines. They help to find new opportunities and monitor how your SEO can be improved.
To use SEO tools effectively, you will need SEO proxies to help you make search engine queries.
SEO Proxies
A proxy is a gateway through which your online queries first go through. The proxy also receives the response and forwards it to your IP address. This means your IP address or online identification remains anonymous in your online activities.
SEO proxies are proxies used for SEO activities. They are incorporated into SEO tools for effective results. There are no special proxies for SEO, they can be regular proxies as long as they will suit your needs and budget. If you are interested in SEO proxies, you might as well read more in-depth about them on web scraping professionals’ websites.
But here we will have a brief look at choosing the right proxy for your SEO monitoring later in this article.
So, How do SEO Proxies Help in SEO Monitoring?
Beyond Border Reach
When it comes to internet marketing, there is no limit to how far you can sell. Being able to reach your target clients beyond borders is a great advantage. Search engines like google base their search results on geographical location. This could be a challenge if you are targeting clients from another location.
For example, let’s say you are a UK based company targeting US clientele. When US clients search, results with IP addresses from their area will be displayed first. The good news is that you can use private SEO proxies to alter your IP address and make it appear like you are based in the US.
Competitor Intelligence
Let’s be honest, you cannot expect to stay ahead of your competition without knowledge of what they are up to. An SEO proxy allows you to research and gather information about your competitors without disclosing your real identity (IP address).
Boosts User Experience
A user can get frustrated and abandon their task when a website page is too slow. SEO proxies help to reduce the average loading speed for your website. This is because it allows the internet to cache (or keep a memory) of your site in a user’s browser.
This means that when the user visits your website again, the internet does not need to manually load data. The cached web page loads faster. This helps to boost user experience and ranking.
Manage Backlinks
A backlink is a link created from one website to another page. SEO proxies help to manage incoming and outgoing data from the proxy server. This is especially important when a company creates backlinks to improve google ranking.
This is because too many backlinks could upset search engines, which is something no website owner wants. Managing backlinks allows you to keep track of SEO results, clicks, and traffic.
Choosing the Right Proxy for SEO Activities
There are two types of proxies; public proxies and private proxies. Public proxies are found anywhere and they are free, while private proxies are paid for and so they come with a lot of benefits as compared to free proxies.
When choosing a proxy for your SEO activities, you are safer going for private proxies. They offer better online security and are more efficient. Public proxies are likely to compromise sensitive information about your company, which could end up being costlier.
Also, for SEO monitoring you can choose web scraping tools that will provide you with needed information for your analysis. Read more to find out what is suitable for you the most.
Conclusion
Search engine optimization is a key differentiator in business. It can be the difference between the success and failure of your business. As mentioned earlier, SEO monitoring is important because it tracks the level of visibility and it also reveals areas that need improvement. Make your SEO monitoring even more effective by incorporating an SEO proxy.
SEO proxies are useful in web scraping from google and checking search engine rankings. They give you total online anonymity by masking your real IP address and location. This is important, especially while gathering data about your competitors.