Are you promoting your print-on-demand merchandise on Facebook?
Well, you should be, because if you aren’t doing it you are missing out on potential sales.
Facebook is the most popular social media platform in the world. With 2 billion monthly active users it has an incredible reach. It’s a goldmine for advertisers!
“But I’ve never clicked on a Facebook ad!” you might think. Well, chances are, you have… And even if you haven’t, most people do click on ads, which is why Facebook is such a popular marketing platform.
Think about it. Your potential customers most definitely are on Facebook. So why aren’t you running ads yet?
Don’t be intimidated. Running successful ad campaigns on Facebook isn’t rocket science. Here are the 5 main things that you need to do…
Table of Contents
#1 Know who your ideal customer is
The reason why Facebook is such an effective marketing platform is that it allows you to target a very specific group of people.
The biggest mistake you can make when running Facebook ads is to cast too wide of a net because it will quickly drain your advertising budget, but won’t lead to any sales.
So make sure that you know who your ideal customer is. Gender, age, and the location is just the start. Once you got that down, work out their hobbies and interests. Really narrow down your target audience. That way you’ll be able to run much more effective ad campaigns.
#2 Pay attention to the image and the copy of the ad
Now, once you narrowed down your target audience, you need to ensure that your ad is crafted well and appeals to them.
What matters the most is the image. It will determine as much as 75%-90% of your ad performance. So choose your ad image wisely.
Copy is also important. The ideal length for a Facebook ad title is 4 words, meanwhile, the description should be 15 words. Keep it short and to the point!
#3 A/B test your ads to see what works best
You should always create several versions of the same ad. You might think that you know which one will perform the best, but chances are you don’t. This is why it’s important to always A/B test everything.
Seriously, do it. That is the only way to find out what works and what doesn’t. Too many people are missing out on potential sales just because they are too lazy to A/B test their ads.
Don’t know anything about A/B testing? Not a problem. Check out this Beginner’s Guide to A/B Testing Facebook Ads on AdEspresso.
#4 Use retargeting to drive people back to your store
It’s hard to get people to visit your store… And it’s even harder to accept the reality that the vast majority of them won’t buy anything on their first visit.
But that’s what retargeting is for. On Facebook, you can set your ad campaign in such a way that your ads would be displayed to those who have already visited your website.
You might think that there’s no point in that because they already saw what you have to offer and chose not to buy it, but it’s actually a very effective marketing method. Retargeted visitors are 70% more likely to convert than first-time visitors.
It’s important to know that your organic reach on Facebook is probably much smaller than you think. The average is 2%. Yes, that means that only 2% of your fans are likely to see any given post. Ouch.
That doesn’t mean that you can neglect your page, though, because sharing great content on Facebook is still a viable marketing technique.
Make sure that you aren’t always sharing promotional offers. Most of what you post on your page should be free content that is valuable to your potential customers. It doesn’t even have to be yours. Feel free to share other people’s work, too (just don’t forget to give credit where the credit is due)!
You might have mixed feelings about Facebook. On one hand, it allows you to connect with family and friends, and keep in touch with those who live far away from you. On the other hand, it’s addictive, it encourages envy, and it’s embroiled in scandals.
No matter what you think about it, Facebook isn’t going anywhere, it’s here to stay. And it’s up to you what you’ll do about it. Will you ignore this opportunity and miss out on potential sales or will you take advantage of it and increase your revenue? The choice is yours.