• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WPArena

WPArena

WPArena is a premium online resource site of WordPress and is focused on providing excellent WordPress Tutorials, Guides, Tips, and Collections.

  • News
    • Opinion
  • Tutorials
  • Reviews
    • Themes
    • Plugins
  • Comparisons
  • Collections
    • Education Themes
    • Genesis Child Themes
    • Best Responsive Themes
    • Medical WordPress Themes
    • Finance & Business Themes
    • Crowdfunding Themes
  • Resources
    • Inspiration
  • Services
WPArena » SEO
SEO

How To Create a Keywords List For Your Website

Avatar of Emma Alex Emma Alex Updated: May 9, 2018

keyword list
FacebookTweetPinLinkedInEmailPrint

Keyword research is a basic but very important task for website accession -whether it is for organic search engine optimization (SEO) or pay per click (PPC). Choosing the right keywords is essential to getting your business noticed on the web. They are used to verbalize a searcher’s problem.

Are you curious and desire to know that what is the best way to create an effective keyword list? This article explains some basic ways you can start building a good keyword list.

keyword list

The clue is in the name; your keywords are quite literally the key to opening the door to let potential customers locate your business online.

Ranking honorable on search engines, getting more change and increasing brand awareness all starts with your keywords. Any words or phrases that support your site can be keywords or key phrases. The success of each of these business goals is determined by how applicable your key terms and phrases are to your business.

The best keywords are the search items — the words and phrases that your customers type into a search engine (e.g. Google, Yahoo, and MSN). These search terms are the keywords and key phrases for your site.

google adwords

These terms may be services or products, specific names, location, city, region, state, country, descriptive adjectives. Some people type in the company name, website name, or domain name if they know.

Sadly, most people do not know what keywords are actually being used to find what they are offering. Developing a list of keywords takes time and calmness. It could actually take days to develop your first list and from there on it is an ongoing process.

Keywords are important because search engines use the words that are on your Web site to determine how well your site matches the search terms entered by searchers. If the words that describe your business are not on your Web site, searchers looking for a business like yours will not find you.

First Step

The first step is to identify that that you are targeting and think like a customer. Are they performing the search at home, in the office, or both? It may be helpful to assign titles to the target audience to help determine and organize what words they use and how they are going to search.

keywords text

Here are several ways to get a broad list of titles:

  • Use thesaurus.com to find synonyms.
  • Use the Google AdWords Keyword Tool. Below the first list of recommendations, you’ll find another list of ‘Additional keywords to consider.’
  • Wordtracker.com is useful to provide keyword suggestions.
  • Spy on your competition. Look at their titles, Meta tags, and content to discern the keywords they are targeting.
  • Make a list of categories, brands, and any other classifications of products you sell or promote. People looking for a specific item or brand are more qualified visitors to your site anyway.

Once you have a broad list, utilize your favorite keyword suggestion tool and examine deeper to find other related keywords. This creates a vast list of keywords to consider for both SEO and PPC campaigns.

Second Step

The next step is the brainstorming session. Think inclusively and write as many keywords as you can to target your audience. But don’t go too broad. You want to be sure that any keyword you consider is relevant to the topic of your site. If a phrase is not relevant, take it off the list!

As keyword research is one of the most critical tasks in online marketing, there will be plenty of chances to perfect your research skills.

Third Step

The third step is related to the log file. Each time someone looks upon your website a specific file is created containing information about the visitor. This is the log file and it is important to review the log file. This helps us to about what keywords they used to find your Web site, what time of day and day of the week they visited, what browser they used, etc.

Fourth Step

Fourth, take the keyword list and enter these keywords into Google, MSN, and Yahoo!  Now visit these top ranked sites and review the Meta Tags on these sites. If these top ranked sites have good keywords that apply to your business, then add them to your list.The next step is to use some commercially available tools to identify other keywords and to help validate your current list. Because most people think like they have a good list – until they have used one of the commercially available keyword tools.

The first recommended keyword for clients is through the Yahoo! Search marketing tool is an excellent way to begin your keyword research.

After this, the next step is to look at Google keyword tools as well.

Google segments the keywords into 3 groups

  • More Specific Keywords
  • Expanded Broad Matches and
  • Additional Keywords to Consider

This segmentation is often very helpful in identifying keywords not found in brainstorming, log file analysis, and the Yahoo!

After this without worrying about the duplicate the keywords, go back to the Yahoo! And enter this keyword. They will be consolidated later.

You are fairly done with the work. You can spend few hours or maybe days to complete this. Go to Projects and import all the keywords into a Word tracker Project

Go to the Home Page and begin further research using Compressed Search. See other choices below. Don’t forget to copy and paste the results into your spreadsheet.

keyword research

Now guess who else is looking for the right keywords? Your competition

Go to the websites of your best competitors – at least those that get really good traffic. It’s easier to find than you much think, Start with Alexa’s site link tool. Another tool that identifies competitors’ keywords is ahrefs. It will tell you what keywords those sites are ranking for, down to the specific domain.

With these tips you should be able to create a decent list of keywords to start from…but you’re not done yet. The next step is to take those keywords and put them into a tool to determine which of them actually get search volume and are worth fighting for.

Optimizing the content of your page

When you want to optimize a website, focus on each page separately and do a research and brainstorm for keywords connected to the needs of a hypothetical searcher. Always have in mind that each page’s content should reflect answers to user’s needs and therefore requires a dedicated and unique approach. Don’t forget that you should focus on keywords for which you are more likely to achieve higher rankings. You can learn more about how to analyze the competition on SERPs by reading the article “Improve your website traffic by analyzing the SEO of your competitors”.

Last but not least after finalizing the list of keywords, you need to write the texts and optimize the SEO copy of your page.

This post was orginally published on: February 2, 2018 and was updated on: May 9, 2018.
FacebookTweetPinLinkedInEmailPrint

Related Stories

  • Learn To Create Website Structure For Higher Rankings and Maximum SEO

    Learn To Create Website Structure For Higher Rankings and Maximum SEO

  • SEO basics: Powerful Secrets That You Might Be Overlooking

    SEO basics: Powerful Secrets That You Might Be Overlooking

  • 12+ Secret SEO tools you didn’t know existed

    12+ Secret SEO tools you didn’t know existed

Avatar of Emma Alex

Emma Alex

Author Bio: Emma Alex is a freelance writer and a contributor. Currently, she’s working with smile tutors which provides online tuition jobs. Emma further assists in the business creation and social media planning.

Reader Interactions

Join the Discussion
  1. Avatar of Eileen RawlingEileen Rawling says

    July 20, 2020

    This blog is very useful thanks it will help a lot in SEO

    Reply

Share Your Thoughts Cancel reply

Before submitting your comment, we kindly ask that you read our comment policy. Your email address will remain confidential and will not be published or shared anywhere. If you subscribe, you will receive notifications regarding new comments.

Primary Sidebar

WordPress Dashboard

Getting To Know The WordPress Dashboard

Maintain WordPress site

How to Maintain Your WordPress Site

Recent Topics

  • Official Windows 7 Wallpapers
  • How to secure your WordPress images and content from Theft
  • Top 20 Web Designing Companies in the World
  • WP Rocket Review: Is It the Perfect Solution for WordPress Caching?
  • The Complete WordPress Security Guide 2023 – Step by Step

Footer

Top

  • Services
  • Our Themes
  • Facebook
  • Twitter
  • Linkedin

Reviews

  • Beaver Builder Review
  • Beaver Themer Review
  • WP User Frontend Pro
  • Ninja Forms Review
  • MemberPress Review

More Reviews »

Resources

  • Best WordPress Plugins
  • WordPress Permalinks Structure
  • Email Management System
  • Envato Free Files
  • Advertise
  • Write for us
  • Disclosure
  • Terms
  • Privacy
  • Contact

Copyright © 2023 · All Rights Reserved · WPArena is a Project of TechAbout LLC.
We are not affiliated with Automattic or WordPress.

  • Advertise
  • Write for us
  • Disclosure
  • Terms
  • Privacy
  • Contact
Share this ArticleLike this article? Email it to a friend!

Email sent!