Understanding Website Privacy Policies
Most websites collect personal information about their visitors in some form. Regardless of whether your clients are multinational enterprises, small businesses, non-profits, or hobby bloggers, they’re likely tracking user behavior or gathering contact details.
Even something as simple as a contact form can raise privacy concerns. When a user submits their inquiry, it usually triggers an email that’s sent to the website’s owner. This means the visitor’s personal information is immediately shared with the email service provider:
Websites can also collect data via tracking tools such as Google Analytics and marketing programs such as Google Adsense.
If your clients don’t have Privacy Policies, they may be risking serious legal repercussions, including hefty fines. For example, violating the CalOPPA may result in civil penalties and equitable relief under the Unfair Competition Law (UCL).
Why You Should Care About Your Client Sites’ Privacy Policies
Almost 80 percent of Americans are concerned about how companies use their personal data. With more states introducing their own privacy bills, it’s easy to understand why so many Americans are unsure about the data that third parties collect and how they can legally use it.
Plus, it could damage your reputation as a WordPress developer if one of your clients gets fined or sued for privacy law non-compliance. Although website owners are responsible for making sure their sites are compliant, they may think poorly of you as a professional if you fail to mention that they should look into creating Privacy Policies.
- Your name and contact information
- What Personally Identifiable Information (PII) you collect
- Whether you share PII and the categories of third parties that you share data with
- How your website responds to Do Not Track signals
- Whether you sell the PII that you collect
- The privacy rights provided to users and how they can exercise them
- How consumers can make complaints about your privacy practices to authorities
- The legal basis for processing PII
- How long you store PII
- Whether you will use the PII you collect for direct marketing purposes, and what consumer rights are applicable
- Whether you will use PII for automated decision-making and profiling
- Whether you plan to transfer PII to other countries
- Your Data Protection Officer’s contact information (where applicable)
- How you protect the PII that you collect
- Links to your policies, procedures, standards, and codes
- The use of analytics programs, cookies, and other tracking technologies
Note that this list is not comprehensive, and there are other details about users’ rights to their data and how you’ll manage them that are important to address. We recommend first identifying which laws apply to you (which can be laws outside of where your business is located) for more guidance on what to include.
How to Add Privacy Policies to All Your WordPress Client Sites (In 3 Easy Steps)
Termageddon’s software was architected by privacy attorneys, and the Termageddon team constantly monitors privacy laws, bills, cases, regulator guidance, and amendments. Any changes are automatically pushed to all of the Privacy Policies generated by the platform.
It also has a sharing feature that allows agencies to share licenses with their clients. This enables your clients to access Termageddon’s policy questionnaires and receive updates regarding changes to privacy laws.
You can purchase a Termageddon license or sign up for the Agency Partner Program to get started. Then, proceed with the steps below.
Step 1: Create a Termageddon License
First, log into your Termageddon account and select Add license:
You can then answer a set of general questions about your business. This will provide the basis for all the future policies you’ll generate using Termageddon.
You can then build your policy by completing Termageddon’s questionnaire. The questions will adapt based on your previous answers.
For example, Termageddon will ask whether you offer goods or services to residents of the European Union. If you select “yes” in answer to this question, Termageddon’s questionnaire will update and ask you specific questions to generate the disclosures required by GDPR:
Termageddon will then generate an embed code for your policy. You can then add this code to any WordPress page or post to display the document on client sites.
If you’re using the WordPress Block Editor, the easiest method is to add a Custom HTML block. You can then copy and paste your Termageddon embed code into it:
To make sure that your clients also receive update alerts, make sure you share your license with them from your Termageddon dashboard:
Privacy Policies are essential for protecting your clients against privacy-related fines and lawsuits. Fortunately, Termageddon makes it easy to create and maintain them for multiple WordPress websites.
Termageddon provides web design agencies with a free set of policies for their own website, plus the ability to resell/refer the Termageddon solution to their clients. More information can be found on Termageddon’s Agency Partner page.
In this post, we walked you through how to use this handy platform to generate client site Privacy Policies in just three steps:
- Create a Termageddon license.
Do you have any questions about how to create effective Privacy Policies for your clients? Ask away in the comments section below!
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