What is branding? The term branding, by definition, means ‘any and every market practice through which a company establishes a name, story, and symbol that creates an individual identity for easy recognition.’ Branding is the foundation that helps a company develop its name as a distinguishable entity that reflects the products and services being offered. […]
Author Archives: Alycia Gordan
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness, and lifestyle. She is a tech junkie and divides her time between travel and writing.