Alycia Gordan

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Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness, and lifestyle. She is a tech junkie and divides her time between travel and writing.

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Why Should Businesses not Treat Branding as an Afterthought?

Alycia Gordan
February 17, 2020

What is branding? The term branding, by definition, means ‘any and every market practice through which a company establishes a name, story, and symbol that creates an individual identity for…