Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness, and lifestyle. She is a tech junkie and divides her time between travel and writing.
An image showing branding

What is branding? The term branding, by definition, means ‘any and every market practice through which a company establishes a name, story, and symbol that creates an individual identity for easy recognition.’ Branding is the foundation that helps a company develop its name as a distinguishable entity that…

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