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Avatar of Alycia Gordan

Alycia Gordan

1 post
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness, and lifestyle. She is a tech junkie and divides her time between travel and writing.
An image showing branding
  • 4 minute read
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Why Should Businesses not Treat Branding as an Afterthought?

  • Avatar of Alycia GordanAlycia Gordan
  • February 17, 2020
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What is branding? The term branding, by definition, means ‘any and every market practice through which a company establishes a name, story, and symbol that creates an individual identity for…
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