5 Cool Instagram Features that Can Benefit Your Brand

cool instagram features

Have you used all the features of Instagram for your business? If not, it is time that you do so. While this article is being written, more features are rolling to benefit brands. You need to use the existing ones and wait for the rest to come out and help to take your business to the next level. Make sure that you keep updating Instagram regularly so that you do not miss the essential updates.

According to an article published on HuffPost, it is not surprising that brands, big and small, are using Instagram to establish their footing on this photo-sharing social media platform. Additionally, brands are integrating new trends and subjects in vogue on Instagram. Here are three cool Instagram features to benefit your business:

1. Page Video Collection

Instagram now has this amazing feature. The explore page comes with a permanent video button towards the top-left of the grid. If your business uses Instagram videos, then your potential customers would see you on the explore page. The chances of finding your business and knowing your products are even better with the amazing new feature.

When one presses the video button, a new window opens up and starts playing the first file recommended by the person. Once the first video is over, the subsequent one starts playing. The users can swipe up to move to the subsequent video multiple times.

Usually, users spend or waste a lot of their time now and then on Instagram, but when they eventually find your brand video, there is nothing like. This way, it is one of the coolest features of Instagram for you to exploit.

When clicking on the videos, it opens the view post and share options. It means your followers can send the content to their friends through direct messages. It improves your business presence and brand awareness in no time. Besides, if you want to read more about Instagram videos, look up platforms for Instagram.

Are you looking for more Instagram followers? Yes, you do. The innovative feature lets you follow accounts right from your search. Make sure you have a simple and concise user ID with a descriptive headline. Once this is done, the possibilities of being followed right from search radically improve. It means your prospects need not see your feed before they start following you.

Just find some accounts in the Instagram search, or just search them in the search bar and follow them right away. You will see more people following you back as a result.

3. Top Posts

It is one the oldest of the Instagram features but the best one. Though Instagram is tight-lipped about why some posts occupy the top position, it is clear that posts with quality content and maximum engagement are the winners. It means more likes, comments, and shares. To be candid, comments have more weight than anything else does. For instance, if your post receives 150 likes and 30 comments, it will make it to the top.

Also read: Is Marketing Getting Harder And Harder?

4. Hashtags

Hashtags on Instagram are very powerful and can take your brand to the next level. If you do it right, your posts will hit the right nerve, and you’ll get more engagements in your Instagram posts than ever.

Use the right hashtags to make your posts reach the top position. Avoid using too popular hashtags because many people are using them. In such a case, your posts will be buried under others. Make sure that you’re using the right hashtags for your post. You can either use hashtags in comments, or in the caption, but to give my posts a cleaner look, I often use them in the comments.

5. Instagram Stories

Stories on Instagram are popular than ever, and if a business is skipping millions of Instagram story users, then they’re missing a lot of revenue. Don’t be one of the companies who’re making mistakes of skipping content for Instagram story viewers.

Share stories on your Instagram account and use a few but most important hashtags. If you’re lucky, your story might get on top, and you might receive a lot of hits. If you’re running an e-commerce store, then add creative stories on your profile to get more and more conversions.

Also read: Instagram usage for WordPress Powered websites


Now that you know about these features use them to take your business to the next level. With these tips, your Instagram account and posts will hit the next level. Another bonus tip is consistency. If you’re consistently posting on your account and keep users engaged, Instagram will never drop your posts on the user’s timeline. Make sure that you keep posting quality content and write a catchy caption to get more traction.

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