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Instagram, the best visual, photo-sharing social media platform is in the news for all the right reasons. The social site has more than 400 million active visitors, and therefore, it’s needless to say why brands, big and small, are switching to Instagram. Now, Instagram benefits many businesses, professions, and disciplines. For instance, there are numerous Instagram tools for web designers, and the question arises, how these professionals can incorporate Instagram into their web design.
According to an article published on HuffPost, you can use the photos and videos to build engagement and tell stories to your targeted audience. Always use high-resolution photos and videos to attract more followers when you want to sell your products or services. In simple words, your visitors and potential clients must appreciate the design of your web pages, graphics, use of colors, and logo. Thanks to Instagram! Here are five tips for integrating Insta into your design:
1. Lookbook-style page
Did you know that a simple Instagram page helps in creating a full web page of valuable content without the need to create additional content? You might be wondering how, and so, let us explain this point with the help of an example.
As far as Vu Sunglass is concerned, it used this method as a lookbook-style web page to display its range of sunglasses. It was cataloged as ‘Editorial’ instead of ‘Insta feed.’ Most importantly, there is little or zero proof that such quality content was created from Instagram. The soft and even inclusion cleverly promotes your e-commerce website by linking the glasses when a user clicks on the thumbnail image. It is as simple as that.
2. Embedded Instagram feed
One of the fundamental ways of incorporating Instagram into your web design is by inserting a feed. If you look at the website of Famedrop, which is a web store selling garments, and based out of Montreal, inserts a feed immediately under the fold on the site’s home page.
When you have an Instagram theme that connects smartly with existing products and website design colors and shades, the Insta feed inclusion is more cohesive than you think.
3. Direct sales approach
Just as Vu’s editorial page, if you look at White Fox Boutique, it has designed a web page with a clear sales focus. It shows, ‘Shop our Instagram’; the visitors know the intent of the website even before they visit the page. When a potential buyer clicks on the Insta photos, one finds a whole list of links related to the products showing up, thus directing the shopper right to the purchase point. Once your web design and Insta strategies work, you will learn how to buy 20 Instagram likes to boost your brand visibility.
Today, you will find numerous e-commerce businesses active on mobile apps, and it would help you if Instagram was more cooperative for its targeted audience. In fact, the photo-sharing site has started integrating e-businesses into its platform with something new called Instagram for Business.
For small enterprises, Instagram has already provided a hint of releasing some simple and easy methods to connect to checkout pages in the days to come.
4. E-commerce sites linking with Instagram
Though this photo-sharing social media site isn’t precisely optimized for online stores, however, a couple of businesses like Like2Buy and FourSixty did build platforms to connect Instagram and their e-commerce website to sell their products.
Though the items are extremely Instagrammable, you will find no simple method of linking every Instagram post to their site. Of course, there is the sole clickable link on Instagram, which is found in the profile description segment.
Suja that lets buyers purchase cold-pressed juices can leverage this single link to attract customers to their Like2Buy web page. Here shoppers can see the stunning image content, and just with a single click, they can visit the product’s page. It helps in easy conversions, implying customers can buy effortlessly, and the purchase experience of buyers makes the process enjoyable.
5. Use of the Instagram badge
Simple inclusions work best many times, especially when your business website has been designed flawlessly with stunning colors, graphics, photos, and animations. Many digital production firms make use of this technique with precision. The basic thing to do is using the Instagram logo, located in the bottom-left area, i.e., the corner with other social site badges, which is fairly common.
You can also use white on the black backdrop pops, but make sure it does not distract visitors’ attention from your website’s genuine design, animated graphics, or components like that.
Final thoughts
When you are a little creative and can think out-the-box, you can improve your website design and all the key elements leveraging Instagram. It will make your web page design look stunning and attract visitors, leading to conversions and sales. Good luck, happy designing!