The internet was once the place where society digitized the written (and spoken) word. We had online newspapers and articles, chat rooms and message boards, journals and encyclopedias. But now, with the increased penetration of broadband and the popularity of services such as Netflix and Hulu, not to mention Youtube, the internet more and more often centers its identity around another medium: video.
The blogging world is no exception to this trend. Once almost solely delivered in written form, blogs these days are just as likely to incorporate photos, audio, and, yes, video as well. And, if you have a WordPress blog, adding video to your mix isn’t just the popular thing to do – now, with VideoPress, it’s extremely easy and straightforward as well.
You can download the plugin from the VideoPress website, and for the price of only $60/year it will help you upload, organize, and present your video content. All this is done free of ads and for any number of videos that are less than 1 GB in size. Instead of hosting your video on an outside platform, you can instead keep it – and its viewers – firmly grounded on your site.
But why would a blogger even want video in the first place? What advantages can it confer? Let’s take a look at some of the key benefits:
Diversify your offerings
The incorporation of video can quickly turn a text-heavy site into a more diversified one. This can help your blog appeal to a different type of reader. It can also give you a new outlet for communicating your thoughts, arguments, and advice.
Lower your bounce rate.
Visitors to a blog, especially those of the first-time variety, are especially prone to skimming content rather than fully reading it. This results in lower bounce rates. With video, you can help counter this problem because the medium is harder to skim and, consequently, people are likely to watch it for longer periods of time.
Improve your SEO.
Video brings with it numerous SEO benefits, chief among them that video results are fifty times more likely to appear on the first page of a Google search. Other benefits can be realized by using tags, keywords, and dedicated video libraries.
Prevent against writer’s block.
Any writer or blogger will occasionally experience a period when writing feels like an arduous and impossible task. During these times it is often nice to have another option – ie video – through which you can convey your arguments without having to type them out.
Bring in more advertising money.
Online advertisers have fully embraced video in the past year, whether through text ads that appear on a streaming feature or commercial-like advertisements that precede or follow a video. These ads can bring in far more money for the blogger than can standard banner campaigns.
These are just a few of the many advantages that come with video blogging. While video posts are not appropriate for every blog and should not be incorporated without thought, when used correctly they are a great tool and a great way to bring in some more traffic.